Gap Holiday Cheer

So this particular Gap commercial accentuiates the ideas of uniqueness and holiday cheer. These clothes help to 'liberate' our holiday cheer and our belief. They name many different religions and sing a happy little tune. I think that the real message is our clothes bring you holiday cheer and help to liberate your spirituality especially around christmas time because happiness is buying people things for christmas and that makes you a better person. So its really just a huge circle one thing leads to another and so the cycle continues. - Ashley M
http://www.youtube.com/watch?v=oVMPWlWDvsI

Wal-Mart

So this is a huge one I think. Wal-Mart is all about how you need it and how it is important to your life and the happiness of your family. In many of their commercials they indicate how easy Wal-Mart is; and it is they almost have a monopoly going. Saving money and time will give you a better life but at what expense? Wal-Mart's products mostly come from China. They show how buying Wal-Mart items equals success. A happy home translates to a good belief/spiritualiy. Wal-mart makes you feel safe and happy. Much like spirituality, it comforts you and makes you feel safe. They can communicate this message across with images of the family and impressions. Capitalism is pulling us into our own beliefs. - Ashley M.
http://www.youtube.com/watch?v=a0ts-aHU-As

Scion Commercial

This commercial specifies how we are united by individuality. We are all different. different things on our cars; paint, rims, accessories. We need these cars because they are an extension of our selves and we need to express ourselves. We need this car because we need our spirituality. This car is as custom as our spiritualiuty. Parts are interchangeable for better parts as is our religion. We start out with a basis and as we see what is out there we can trade what is okay for something that is way better. - Ashley M.
http://www.youtube.com/watch?v=pkZ9B45PZMs