Monday, December 14, 2009
Home Depot
Home Depot has a slogan, "You can do it, we can help". This is a way of making the customer feel as if someone is there for them and will help them along with their project. A lot like the way religons want you to think they will help guide you through your lifes journey. This is a way spirituality is sold by making the "customer" feel like someone is there for them and they won't be doing it alone.
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The first part of the statement "you can do it" gives the consumer confidence in themselves, and lets them know that they do not need help, but that they will have support if they go to the Home Depot. I Like that this slogan doesn't try and tell the consumer that they have to have it.
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