Sunday, December 13, 2009

Red Bull: Trip to Heaven

The slogan "Red Bull gives you wiiings," would probably sketch similar pictures in most people's minds. The line drawing cartoons followed by drinking Red Bull and then instantly wings appearing on their very backs, are meant to be a symbol for the product. In the following commercial, a lawyer reads off a will left by a deceased man, those that attending the hearing were his wife and children and also an attractive lady that seems to be the man's mistress. The man left all of his money and his entire estates to Jacqueline Chantelle Petite, the other woman. Immediately his wife consumes Red Bull, a set of wings appeared, then furiously flies off into heaven where she chases after her husband.

This commercial suggests that by drinking this product it gives super-human powers. It targets consumers that are looking for that extra kick of energy, something like growing a pair of wings. Marketers cleverly use the wings to influence consumers to buy their products because it suggests that this is the best product that will help those drinking it achieve higher supremacy.


3 comments:

  1. I need a red bull if i can get to heaven with it.

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  2. I feel that buying into something because it gives you wings to be able to do something is a copout. Faith and doing right will take me to heaven, not being married with a mistress.

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  3. You can't buy your way to heaven and a drink can't give you wings or the energy that you need. My strength cometh from the Lord! ;)

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