Monday, December 14, 2009
Skittles, Taste the Rainbow
The popular slogan used in advertising for skittles is "taste the rainbow", which makes them seem almost magical or out of this world. In this commercial three people are sitting thousands of feet above ground on a rainbow while sharing a bag of skittles. When one of them questions the existence of the rainbow, he immediately falls off the rainbow. Then the narrator says in a deep strong voice "believe the rainbow, taste the rainbow". The commercial seems to be saying that you will only be able to fully enjoy skittles if you believe that you can. This idea can be directly applied to religion or spirituality in that, in order to follow certain beliefs you must believe in them without question. In this way, this advertisement is almost placing skittles on the same level as religion or spirituality in an individuals life.
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I never thought about how that slogan would relate to religon but I definitly see what your saying. Religon for alot of people is about believing in something they can't see. You have to believe it first. Much like the Skittles commercial.
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