Monday, December 14, 2009

Diet Pepsi Max

This pepsi commercial is a really good representation of the way in which the media and our society aim to convince the consumer that we need material things, rather than spirituality or religion, to make us feel more complete. It shows people from many different places and levels in society going about their everyday routines, from celebrities to factory workers. Everyone is falling asleep on the job until they get a bottle of Diet Pepsi Max, which not only wakes them up, but also makes them so happy that they bob their heads to the pop song "What Is Love" while continuing to go about their work. Although this commercial is intended to be humorous, it still conveys the idea to the consumer that without Diet Pepsi Max, they will lead a boring and melancholy lifestyle. This commercial advertises Diet Pepsi Max as something that is needed to give energy and liveliness to a person's life, something that religion and spirituality are also supposed to do.

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